Today's Thirsty Thursday post looks at two major providers of the infamous student stimulant, COFFEE.
When it comes to purchasing your cup of Joe for the day, do you tend to go to Starbucks or Dunkin' Donuts? (Loving the below graphic from seattlepi.com!)
When it comes to purchasing your cup of Joe for the day, do you tend to go to Starbucks or Dunkin' Donuts? (Loving the below graphic from seattlepi.com!)
I decided to take this matter into my own hands and conduct my own survey. Armed with my flip cam, I compiled, THE GREAT DEBATE! Enjoy!
The other week in my Corporate Communications class, we discussed the marketing strategies of these two stores. It was amazing how many details my fellow classmates knew about each store, from discrepancies in cup size to the amount of ice put in the iced coffees.
The other week in my Corporate Communications class, we discussed the marketing strategies of these two stores. It was amazing how many details my fellow classmates knew about each store, from discrepancies in cup size to the amount of ice put in the iced coffees.
It seemed that the biggest factors affecting where students decide to satisfy their coffee cravings are distance, price, taste, and atmosphere.
Dunkin’ Donuts was described as being cheaper, targeting the “common man” (exemplified by their “Box o’ Joe” offering), offering a wide variety of flavors, and meant to be taken to-go. Starbucks was described as a trendy place offering a comfortable, homework-friendly atmosphere, an elite feel, and a more prominent focus on sustainability practices.
In Massachusetts, Dunkin' Donuts outnumbers Starbucks almost 10:1, according to this Boston Globe article. The graphic displays all of the Dunkin' Donuts shops with a red marker and the Starbucks shops with a green marker.
An upcoming post will highlight the benefits of drinking tea over coffee, but for now, let’s focus on the health benefits of coffee!
- It can help digestion: The natural diuretic powers of coffee can help you…clear your system…before a big race.
- It can increase endurance and performance: Coffee can improve coordination and athletic performance.
- It can reduce risk of liver cirrhosis: Risks are reduced by 80% if you drink 2 cups of coffee daily.
- It contains antioxidants: Antioxidants protect you from damage caused by free radicals.
For more information, I’ve compiled a list of helpful, interesting articles:
Benefits of Coffee
Personally, I prefer Starbucks because, as a non-coffee-drinker, I like to go there for their Chai Tea Lattes.
Weigh in on The Great Debate: Do you prefer Starbucks or Dunkin’ Donuts?
